Absolutely. Today, diamonds are used to symbolize eternity and love, being often seen adorning engagement rings and sometimes wedding rings as well. The popularity of this modern tradition can be traced directly to the marketing campaigns of De Beers, starting in 1938. Prior to the De Beers marketing campaign, engagement rings had no one particular stone associated with them. So, if you're one of those people who dislikes being "manipulated" by advertising, then perhaps you should consider a more affordable stone!
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