"The juggler can't tell you which ball is more important. Drop just one and the show is over." I was particularly intrigued by this thought from Joan Magretta's book, What Management Is. In selling you have to have a lot of balls in the air because some will drop. But the show is not over. You simply add another prospect and keep on going. Here is my twist on Magretta's thought: The salesperson can't tell you which prospect is more important. Small-looking customers can grow at a phenomenal pace and Fortune 500 companies can fall off the stock exchange. Keep juggling.
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